Tangerang (28/9) – Still in the series of BUMN Startup Day 2022 at the Indonesia Convention Exhibition (ICE), BSD City, Tangerang, EdenFarm strengthens collaboration with LinkAja, through the signing of a Memorandum of Understanding (MoU) in order to support Indonesia's food security through digitalization.
As the initial stage of the collaboration, on the last day of BUMN Startup Day 2022 (28/9), EdenFarm's Chief Executive Officer, David Setyadi Gunawan, and LinkAja's President Director, Yogi Rizkian Bahar signed the MoU witnessed by Mohamad Ramzy, as President Commissioner of Telkomsel Mitra Innovation.
Yogi explained that LinkAja constantly collaborates with various parties, one of which is EdenFarm, which is also in line with the mission of accelerating Indonesia's financial inclusion. "Our collaboration with EdenFarm is a form of strategic collaboration that we believe will be able to encourage the digitization of payments in the food ecosystem sector in Indonesia," said Yogi.
EdenFarm, as a food supply chain startup pioneer with a focus on B2B customers, has a vision of simplifying Indonesia's B2B food supply chain that empowers the food ecosystem to help improve the welfare of farmers, food and culinary business actors through accurate demand consistency, various trainings, and technological support. The collaboration carried out by LinkAja includes the development of digital payment services for EdenFarm B2B customers and the implementation of a loyalty program for EdenFarm B2B customers, and the use of the Instant User Registration method.
“Currently EdenFarm serves more than 50,000 customers in the B2B segment, ranging from secondary market, culinary SMEs, horeca, up to startup partners. We see that LinkAja has various features that can be useful for our customers, so through this collaboration, our customers can access more convenient payment options for shopping at EdenFarm, as well as paying their daily bills with LinkAja. Customer convenience is our priority at EdenFarm. We hope that in the future EdenFarm and LinkAja can grow together to continue providing customer convenience through digital transactions," concluded David.